Case Study: Fahlo achieves stronger lifecycle revenue growth with Taktical Digital

Fahlo drives 159% SMS revenue growth with Taktical Digital

Fahlo, a company that partners with wildlife conservation organizations to sell trackable animal products, faced the challenge of scaling their business while maintaining an efficient return on ad spend. They partnered with Taktical Digital to attract new customers, increase purchase volume, and boost revenue without sacrificing efficiency.

Taktical Digital reworked Fahlo's email and SMS campaign and flow strategy to improve conversion and retention. This involved improving messaging hierarchy, CTAs, and creative cadence, with a focus on segmentation and performance iteration. The solution delivered a strong year-over-year lift in lifecycle-driven revenue, including a +58% increase in revenue from email and a +159% increase in revenue from SMS, while also improving the performance of their retention engine.

Fahlo