Case Study: Ellen DeGeneres’ BE KIND achieves 12,600 purchases with Taktical Digital

Ellen DeGeneres’ BE KIND drives 12,600 purchases at $14.11 CPA with Taktical Digital

The customer was BE KIND, a subscription box service by Ellen DeGeneres. Their challenge, handled by vendor Taktical Digital, was to sell out of subscription boxes while acquiring customers at an average cost below $20, particularly needing to reach an audience interested in subscription boxes in general, not just fans of the Ellen brand.

Taktical Digital implemented a two-pronged ad strategy. For Ellen's fans, they used creative featuring Ellen unboxing the product. For the broader subscription box audience, they focused on content highlighting the box's value. The results were 12,600 total purchases at a cost per purchase of $14.11, allowing BE KIND to sell out of its spring and summer boxes far ahead of schedule.

Ellen DeGeneres’ BE KIND