Case Study: DoAmore boosts Facebook revenue with Taktical Digital

DoAmore boosts Facebook revenue by 1139% with Taktical Digital

Taktical Digital partnered with Do Amore, a seller of custom conflict-free engagement rings that funds water wells, to address their challenge of generating scalable revenue through Facebook marketing. The customer had minimal prior success on the platform, with few purchases and low revenue from their initial efforts.

The solution from Taktical Digital involved segmenting broad Facebook audiences by gender and optimizing ads for different levels of buyer intent, which allowed for effective retargeting. This strategy dramatically improved the performance of their Facebook campaigns. Taktical Digital achieved a 2.7 ROAS in their best month and increased Do Amore's yearly Facebook-specific revenue by over 1139% over three years.

DoAmore