Case Study: BarkBox achieves 595% sales growth with Taktical Digital

BarkBox boosts total sales 595% with Taktical Digital

BarkBox, the leading pet subscription box service in the U.S., sought to expand into the Amazon marketplace. The challenge was standing out in a crowded, price-sensitive category where many products looked similar and BarkBox's offerings were at a higher price point. Their goal was to achieve $1 million in monthly sales. They partnered with Taktical Digital for their Amazon expertise.

Taktical Digital implemented a strategy focused on achieving organic ranking for key products. They concentrated advertising and promotional efforts on dog beds to create a lead product, which successfully ranked in the top 3 and earned the Amazon’s Choice badge. Enhancements to the product listings and the introduction of video ads contributed to rapid growth. The results included a 595% increase in total sales, a 400% return on investment with ads, and six product pages ranked on page one of Amazon search results.

BarkBox