Case Study: IJsselland Hospital boosts brand awareness with Taken By Storm

IJsselland Hospital boosts brand awareness with Taken By Storm, ranking 7th on the AD list

IJsselland Hospital, a healthcare provider, faced a challenge with low brand awareness despite offering excellent care, and it sought to proudly present its internal developments to the outside world. The vendor Taken By Storm was engaged to work on a rebranding and campaign initiative.

Taken By Storm developed a refreshed visual identity and a campaign concept built on the employee-formulated promise "It’s all about you." The solution included a new design system with arrow-shaped elements, a modernized logo, a practical brand manual, and Office templates. The results received positive feedback from employees, patients, and visitors, successfully boosting staff pride and distinguishing the hospital from its competitors.

IJsselland Hospital