Case Study: Otavamedia achieves smoother subscriptions and easier navigation with Taiste

Otavamedia improves digital user experience for 3.6M monthly readers with Taiste

Otavamedia, one of Finland's largest and oldest media companies, faced challenges with the digital user experience of its online magazines, including unclear navigation and an inconsistent paywall system that hindered subscriptions. They engaged the vendor Taiste to improve the user experience and drive more subscriptions through service design and UX/UI design.

Taiste tackled the project by first auditing the site and consulting with editors, using extensive user research to inform a new design. They created clear information architecture and a fluid paywall system for the Suomen Kuvalehti magazine, designed to be a blueprint for other publications. The solution was validated through prototyping and user testing. The result was a cleaner user experience that made articles easier to find and subscriptions hassle-free, serving the site's 3.6 million monthly readers.

Otavamedia