Case Study: Helen improves digital user experience with Taiste

Helen improves digital journeys with Taiste, serving 3.6M monthly readers

The customer, Helen, one of Finland's largest energy companies, faced the challenge of creating a clear and intuitive information architecture for its website to serve diverse user groups without causing confusion. To tackle this, the vendor, Taiste, acted as their website development partner, providing continuous service design and UX/UI design improvements.

Taiste implemented a holistic solution that involved creating user flows, supporting the development of a design system, and conducting direct user testing to understand information search patterns and bottlenecks. The result was an intuitive and welcoming user experience for services like ordering electricity contracts. This work contributed to Helen's website winning the Optimizer Awards 2022 for Most Customer-Centric Experience and serves 3.6 million monthly readers.

Helen