Case Study: Wholesome Yum grows blog traffic and revenue with Tailwind

Wholesome Yum grows to 4.5 million monthly visitors with Tailwind

Wholesome Yum, a hobby blog started by a software engineer, faced the challenge of growing its audience and turning the blog into a sustainable business. The customer sought to expand its reach and monetize its content through effective Pinterest marketing but initially struggled with a strategy focused on quantity over quality. They implemented Tailwind, a Pinterest marketing and scheduling tool, to help manage and optimize their efforts.

Using Tailwind's features like SmartSchedule, Board Lists, and Pin Inspector, Wholesome Yum developed a data-driven pinning strategy that focused on high-quality content. This solution allowed them to efficiently schedule pins in bulk, analyze performance, and collaborate with others. As a result, their Pinterest following grew from 200 to over 175,000 followers, and Pinterest became their number two traffic driver, responsible for 30-35% of their overall website traffic and revenue. Tailwind was crucial in enabling this growth and allowing the founder to work on the blog full-time.

Wholesome Yum