Case Study: Volant Aroma achieves 80% Instagram revenue growth with Tailwind

Volant Aroma grows Instagram following 3x and drives $20K in sales with Tailwind

Volant Aroma, a Scandinavian aromatherapy ecommerce company, sought to grow its brand and educate its market on the benefits of essential oils through organic social media. Their challenge was to build a community and drive sales, particularly on Instagram, without relying on a hard-sell approach. They turned to the vendor Tailwind for its social media management services.

Using Tailwind, Volant Aroma implemented a strategy of posting regularly, utilizing relevant hashtags, and curating user-generated and influencer content to build community. This solution led to their organic Instagram followers tripling from 2,000 to over 6,800 in just a few months. Most significantly, Tailwind helped drive $20,000 in sales from their Instagram bio link in a single month, an 80% increase from the previous month.

Volant Aroma