Case Study: Nana’s Crafty Home achieves rapid income replacement and business growth with Tailwind

Nana’s Crafty Home replaces income in 1 year with Tailwind

Nana’s Crafty Home, a crochet pattern design business, faced the challenge of growing its online presence and driving traffic to its patterns without spending excessive time on manual social media management. The owner, Tonya Bush, was manually pinning content to Pinterest, a process that was inefficient and limited her reach within her niche community of fellow designers who primarily used Tailwind.

By implementing Tailwind, the vendor, Nana’s Crafty Home was able to automate its Pinterest scheduling and gain access to dedicated sharing communities, or Tribes. This solution dramatically increased the reach of its pins, as they were now seen and shared by established designers with large followings. The measurable impact was significant growth in followers and website traffic. The vendor's Create feature also saved considerable time on graphic design for pins. As a result, the business replaced its owner's previous full-time income in just one year, far exceeding its five-year goal.

Nana’s Crafty Home