Case Study: My Online Wedding Help grows Pinterest traffic with Tailwind

My Online Wedding Help grows Pinterest traffic 20% YoY with Tailwind

My Online Wedding Help, a website providing digital wedding planning resources, faced the challenge of marketing its content efficiently on Pinterest. The founder, Bobette Kyle, found manually publishing pins throughout the day to be overwhelming and time-consuming, which took her away from other business activities. She sought a Pinterest tool to automate and streamline this process, ultimately selecting Tailwind for its scheduling features and overall value.

The solution implemented was Tailwind's Pinterest management tool, which allowed for the scheduling of pins and the use of features like Smart Loops. This enabled a more consolidated and efficient process for publishing content. By using Tailwind as a core part of her strategy, My Online Wedding Help saw significant results, including a 20% year-over-year growth in Pinterest traffic for the latter half of 2020 and individual pins achieving over 2.1 million impressions.

My Online Wedding Help