Case Study: My Crazy Good Life achieves massive traffic growth with Tailwind

My Crazy Good Life - Customer Case Study

My Crazy Good Life is the lifestyle blog and business built by Becca Ludlum, who grew her audience around parenting, technology, health and fitness, recipes, and movie reviews. As her Pinterest traffic began driving huge spikes in visits, she needed a better way to manage scheduling and keep her content strategy flexible without spending hours pinning manually. She turned to Tailwind for Pinterest marketing and pin scheduling support.

With Tailwind, Becca was able to automate and optimize her Pinterest workflow using scheduling tools, the shuffle button, and Tailwind’s analytics dashboard. The results were dramatic: monthly advertising revenue grew 566%, she averaged 150 pins per day with Tailwind handling about 80% of them, and her Google Analytics pageviews jumped from 84,168 in August 2014 to 906,533 in August 2015. During the same period, daily Pinterest impressions rose from 25,675 to 121,978, and average daily viewers increased from 11,633 to 61,197.