Case Study: Midnight City Tarot grows a social community and saves time with Tailwind

Midnight City Tarot grows Instagram to 4,670 followers with Tailwind

Midnight City Tarot, a creator of a modern tarot deck, faced the challenge of building an online presence and community from the ground up to support the launch of its new product. The vendor, Tailwind, provided its Pinterest and Instagram marketing services to help the creator efficiently manage her social media outreach and grow her audience prior to the deck's release.

By using Tailwind for Pinterest to schedule evergreen content and later adopting Tailwind for Instagram and Tailwind Copilot, the creator saved significant time on social media management. This allowed her to focus on expanding her product line. The results were substantial growth, with her Instagram account exploding from 1 to over 4,670 followers in one year, and her products became available in physical retail shops across multiple countries.

Midnight City Tarot