Case Study: Major TV Networking Company achieves 2X follower growth with Tailwind

How Pinterest Helped a tv Network Rebrand

Major TV Networking Company, a longtime American TV network, faced the challenge of reaching new audiences as the media landscape changed and the brand expanded into new types of content. To support its Pinterest marketing efforts, the company used Tailwind to better understand what content resonated, connect with influential Pinterest curators, and build engagement around its new shows.

With Tailwind, Major TV Networking Company focused on Pin content, experimented with a long lead-up to show launches, and used analytics plus community feedback to refine boards and posts. The results were strong: followers more than doubled, repins nearly tripled, and engagement reached 61% of pins with at least one repin. Tailwind also helped the network build buzz, improve visibility into performance, and make Pinterest a core part of its ongoing strategy.