Case Study: FRANC achieves 2.8x more Shopify traffic and 44% higher Pinterest reach with Tailwind

FRANC - Customer Case Study

FRANC, founded by entrepreneur Brandy Mercredi, sells ethically made women’s basics through Shopify. As the brand got off the ground, Brandy struggled to find enough time to market consistently, reach the right audience, and grow sales on a limited budget. She needed a smarter way to manage Pinterest without spending all day on social media.

Using Tailwind to schedule and optimize Pinterest content, FRANC was able to post consistently, mix curated and product Pins, and reach followers at the best times. With Tailwind, FRANC increased traffic from Pinterest to its Shopify store by 2.8x in one year, reached 45,000+ people monthly, and boosted average monthly viewers reached by 44%, helping the company exceed its first-year sales goal.