Case Study: Orangedale Transportation achieves first-year profitability and scalable remote operations with Tailwind Transportation Software

Orangedale Transportation Bearing the Fruit of its Approach to Logistics

Orangedale Transportation is a boutique third‑party logistics company in Scottsdale, Arizona, founded in 2017 by Jason Dembow. Frustrated with a “race to the bottom” pricing model, Dembow built a business focused on adding value and long‑term customer relationships, but needed an affordable, web‑based TMS to handle rate confirmations, invoicing, carrier tracking and remote operations without the $4,000/month price tag of some alternatives.

Orangedale chose Tailwind’s cloud TMS after a free trial and online training, gaining mobile access, easy onboarding for remote hires, and responsive support that rapidly added requested features. The system helped Orangedale meet first‑year revenue and profit goals, improve operational efficiency and margins, and support ongoing growth while preserving the company’s customer‑centric approach.

Orangedale Transportation

Jason Dembow

President