Case Study: Highlands Oncology Group boosts revenue and patient enrollments with TailorMed

How Highlands Oncology Group Transformed its Financial Navigation Program, Quickly Boosting Revenue

Highlands Oncology Group, a comprehensive cancer care provider in Northwest Arkansas, needed a better way to manage financial navigation for nearly 8,000 patients. Using manual workflows with Excel, Post-it Notes, and emails, its patient representatives spent hours each day reconciling schedules and identifying patients who needed medication copay assistance. TailorMed’s financial navigation platform was brought in to streamline these enrollment challenges and help the team support more patients more efficiently.

With TailorMed, Highlands automated patient identification, copay assistance enrollment, and grant matching, including visit schedule capabilities that helped staff prepare earlier and reduce manual work. The results were immediate: Highlands increased copay assistance enrollments by 24% in the first half of 2021, boosted financial assistance revenue by 18%, and achieved ROI in less than one month. TailorMed also improved team productivity enough that Highlands does not expect to need additional patient representatives to keep pace with patient volume.

Highlands Oncology Group

Jeff Hunnicutt

Chief Executive Officer