Case Study: Fun Tassie Tours boosts organic traffic and direct bookings with Tailored SEO

Fun Tassie Tours reaches page 1 for 16 keywords with Tailored SEO

Fun Tassie Tours, a small group tour specialist in Tasmania, wanted to shift their booking reliance from travel agents to direct online sales and increase organic search traffic. They enlisted Tailored SEO for their search engine optimisation services to address these challenges.

Tailored SEO implemented a comprehensive SEO strategy, starting with a website audit and focusing on improving user experience, technical fixes, and content optimization. The vendor cleaned up the site's backlink profile, restored thousands of healthy links, and worked on presenting tour information more clearly. Within six months, Fun Tassie Tours saw a notable increase in organic traffic and direct bookings, achieving page 1 Google rankings for 16 keywords, including top 3 positions for 5 keywords, and surpassing key competitors.

Fun Tassie Tours