Case Study: Workhorse achieves a stronger digital presence and more qualified leads with Tailfin Marketing

Workhorse boosts page speed by 39% with Tailfin Marketing

Workhorse, a company that designs and builds last-mile electric delivery vehicles, was struggling with a clunky website and an outdated backend that hindered its digital presence. The vendor, Tailfin Marketing, was engaged to perform a website elevation using services including research, digital strategy, and website design and development.

Tailfin Marketing tackled the project by first migrating the site to a new CMS and then executing a comprehensive redesign. The solution included an expansive digital campaign to generate leads. The results were significant, featuring a 39% improvement in page speed, double-digit increases in site traffic and engagement, a 200% increase in Paid Search CTR, and dramatic lifts in lead generation, especially qualified leads.

Workhorse