Case Study: One Hundred Miles drives coastal conservation awareness with Tailfin Marketing

One Hundred Miles drives 40 million impressions with Tailfin Marketing

Tailfin Marketing partnered with One Hundred Miles, an organization dedicated to protecting and preserving Georgia’s coast. The customer's challenge was a lack of awareness among the general public despite a decade of work, and they were unsure how to best utilize a new grant to further their mission and increase their visibility.

Tailfin developed a strategic storytelling campaign called "Our Georgia Coast." This integrated approach used docu-style content featuring local voices to connect emotionally with the audience. The campaign, which included OOH, TV, radio, social, and a new website, drove significant results: nearly 40 million impressions, 200,000 landing page visits, and a 29% increase in the customer's advocate network.

One Hundred Miles