Case Study: Kennesaw State University boosts enrollment and redefines its brand with Tailfin Marketing

Kennesaw State University boosts freshmen admissions 25% with Tailfin Marketing

Kennesaw State University, a public university, needed to update its brand identity to move beyond its old reputation as a commuter school and keep pace with its significant growth. They engaged the vendor Tailfin Marketing for a comprehensive suite of services including primary and secondary research, brand strategy, and creative execution to address this challenge.

Tailfin Marketing developed a new brand strategy and "Find Your Wings" campaign, which was supported by a complete website redesign focused on user experience. This effort unified the campus and successfully drove enrollment to a record 41,000 students in 2020, including a 25% boost in freshmen admissions from the previous year.

Kennesaw State University