Case Study: HydraFacial boosts global brand awareness with Tailfin Marketing's Spa on Wheels campaign

HydraFacial drives 1 billion impressions with Tailfin Marketing

The customer, HydraFacial, was a great product that was lost as a brand and stuck in the shadows as the aesthetics industry's best kept secret. To build awareness, they worked with the vendor Tailfin Marketing.

Tailfin Marketing implemented a solution that included a 20-city "Spa on Wheels" experiential tour across the U.S., which was later expanded internationally. The campaign generated 1 billion consumer and provider impressions, treated over 3,000 people, and generated enough sales to cover 100% of the tour costs. This effort significantly elevated global brand awareness, and HydraFacial subsequently went on to IPO.

HydraFacial