Case Study: Georgia Natural Gas drives more web traffic with Tailfin Marketing’s "It’s That Simple" campaign

Georgia Natural Gas drives 34 million impressions and a 62% web traffic spike with Tailfin Marketing

Georgia Natural Gas, a local leader in a deregulated natural gas market, faced intense competition and needed to break through to grab consumer attention. They engaged the vendor, Tailfin Marketing, for a comprehensive brand strategy and creative marketing campaign to address this challenge.

Tailfin Marketing implemented a new brand campaign centered on the theme "It's That Simple," which included a refreshed brand identity and a multi-channel launch across TV, digital, OOH, and direct mail. This solution successfully reintroduced the iconic brand and drove significant results, including over 34 million digital impressions and a 62% spike in web traffic to gng.com during the campaign window.

Georgia Natural Gas