Case Study: Ascend Medical sharpens its brand story with Tailfin Marketing

Ascend Medical streamlines brand messaging with Tailfin Marketing for sharper sales conversations

Ascend Medical, an emerging healthcare disruptor, faced the challenge of having an inconsistent brand story that failed to connect with its key audiences of patients, providers, and partners. The vendor, Tailfin Marketing, was engaged to provide a comprehensive brand strategy and creative solution to elevate and unify their brand identity.

Tailfin Marketing transformed the Ascend Medical brand by developing a cohesive strategy and a new visual design system. This included creating brand guidelines, customer profiles, and a fresh look and feel. The results were instantly noticeable, leading to smoother content creation, sharper messaging, and a more energized workflow that helped drive better sales conversations and conversions. The client reported that launching new advertising content became much easier and more effective.

Ascend Medical