Case Study: Transamerica builds a scalable digital direct channel with Tahzoo

Transamerica builds personalized digital experiences for 30 million customers with Tahzoo

Tahzoo was selected by Transamerica to help address the challenge of building a new digital direct sales channel. Historically, Transamerica sold its annuities, life insurance, and retirement solutions exclusively through an independent agency network and sought to redefine its customer engagement. The goal was to deliver personalized experiences at scale to its 30 million customers.

Over a five-year digital transformation initiative, Tahzoo deployed its integrated expertise across audience, business, content, design, marketing, and systems. The solution included creating a new enterprise marketing platform with multi-line governance processes to design, launch, and measure marketing programs. As a result, Tahzoo helped transform Transamerica's digital footprint, foster direct consumer relationships, and build a defense against disruption from new financial services competitors.

Transamerica