Case Study: Starbucks achieves global content transformation with Tahzoo

Starbucks powers 33,000+ stores with Tahzoo's global content hub

Tahzoo worked with Starbucks to address user experience challenges stemming from its global growth and the rise of e-commerce. The specific need was for a centralized way to control content outputs across its vast number of stores and digital assets, including the critical Starbucks Rewards app.

To solve this, Tahzoo designed and deployed a global content hub. This system enabled centralized content management and publishing to any store or device. The solution also included a new Partner Knowledge Portal for employees and new governance workflows. As a result, Starbucks gained the ability to launch customer experience programs that optimized its digital experience, drove brand equity, and ensured global compliance, while supporting an app responsible for billions in annual revenue.

Starbucks