Case Study: Revolution Bars improves student loyalty insights with Tahola

Working with student societies to build customer relationships

Revolution Bars worked with student societies and local universities to promote events in exchange for commission, but needed a better way to track those payments and understand student loyalty. Tahola helped them by using IBM Cognos Analytics to give the business a clearer view of the revenue generated through these partnerships and the commissions owed.

Tahola captured loyalty and sales data in a Microsoft SQL data warehouse and presented it through a suite of sales and loyalty reports in IBM Cognos Analytics. This enabled Revolution Bars to identify the societies delivering the strongest impact, focus promotional activity more effectively, and reduce the overall cost of the scheme while painting a clearer picture of student loyalty.

Revolution Bars