Case Study: Revolution Bars improves student loyalty insights with Tahola

Revolution Bars reduces scheme costs and sharpens student loyalty with Tahola

The customer, Revolution Bars, a hospitality company, needed to track commission payments and assess student loyalty from their strategic partnerships with local universities. To address this challenge, they partnered with vendor Tahola, who utilized IBM Cognos Analytics to provide a data analytics solution.

Tahola implemented a solution by capturing loyalty and sales data into a Microsoft SQL data warehouse and presenting it through a suite of reports in IBM Cognos Analytics. This enabled Revolution Bars to focus their promotional activities on the best performing societies, which painted a clearer picture of student loyalty and reduced the overall cost of their partnership scheme.

Revolution Bars