Case Study: Domino’s achieves localised marketing personalisation with Taguchi Marketing Automation

Next-generation marketing technology is empowering franchisees

Domino's, a global pizza franchise, faced the challenge of executing effective localized marketing across its many stores while still maintaining central brand and strategy control. They partnered with vendor Taguchi and implemented its marketing automation platform to address this need for personalized, data-driven customer communications.

Taguchi's solution provided a platform that allowed Domino's national marketing team to maintain oversight while giving individual franchisees the tools to easily customize product offers and messages for their local markets. The results empowered franchisees to drive engagement with highly relevant communications, giving Domino's a significant competitive advantage through a collaborative marketing model that combines head office expertise with local knowledge.

Domino’s

Stephen Wyber

Head of Digital for Australia and New Zealand