Case Study: Waivpay helps the City of Melbourne drive 20% dining cash back with Taggun receipt OCR

Waivpay welcomes City of Melbourne to dine and redeem 20% cash back, powered by Taggun’s receipt OCR

Waivpay, a provider of gifting and payment solutions, partnered with the City of Melbourne on a campaign to incentivize dining in the city. Their challenge was to build a system capable of processing a massive volume of customer receipts to provide 20% cashback, a task that required accurately extracting specific data, including Australian Business Numbers (ABNs). To power this initiative, Waivpay chose to use Taggun's receipt OCR service instead of building a solution in-house.

By implementing Taggun's API, Waivpay gained a quick and easy-to-integrate solution that understood the local market's need for accurate ABN extraction. The results were significant: the campaign processed over 350,000 claims in under six weeks, generating $8.4 million in redemptions and driving over $40 million in restaurant spending. Taggun provided the speed, reliability, and direct support that were critical to the campaign's success.

Waivpay

Michael Bamford

Head of Product