Case Study: The Very Group achieves 2.7% conversion rate uplift with Taggstar

The Very Group - Customer Case Study

The Very Group, a UK digital retailer and the country’s fourth-largest online, wanted to keep innovating its customer experience and find better ways to personalise shopping journeys and improve conversion. It worked with Taggstar, using social proof messaging and related optimisation tools across its sites to test how real-time customer signals could support buying decisions.

Taggstar implemented social proof messages across gallery, product, basket, and list pages, showing shopper activity, product popularity, reviews, and trending items to help customers feel more confident and find best sellers faster. The impact was strong: The Very Group recorded a 2.7% uplift in conversion rate, around £14m in incremental revenue, and 100 million messages shown.

The Very Group

Sam Barton

Head of User Experience