Case Study: Hotter achieves a 5% revenue uplift with Taggstar

Social proof messaging boosts revenue by 5%. How Hotter uses Taggstar to improve online customer experience

Hotter, the UK footwear retailer, wanted to improve its online customer experience as it expanded into new EU and US markets. To help shoppers find popular products and move through the buying journey more easily, it began exploring Taggstar’s social proof messaging platform.

Taggstar implemented real-time, factual product trend messages on Hotter’s product detail pages, tailored to the brand’s tone of voice and designed for readability and accessibility. The pilot showed strong engagement, with shoppers more likely to add to basket and checkout, and delivered a 5% revenue uplift; Taggstar later expanded the messaging to Hotter’s EU, German and US sites.

HOTTER

Victoria Betts

Global Omni Channel Director