Case Study: FatFace achieves 5.01% conversion rate uplift with Taggstar

Social proof continues to deliver amazing results for FatFace, with its latest rollout on the PLP delivering an additional 5.01% uplift in conversion

FatFace, a British family lifestyle clothing brand, worked with Taggstar to better understand and boost the impact of social proof on its e-commerce conversion. After an initial rollout of Taggstar’s social proof messaging across product detail and basket pages, FatFace sought to optimise message types and test adding Taggstar’s social proof messages to the product listing page (PLP) to drive higher conversion and revenue.

Taggstar implemented three social proof message types on the PLP and refreshed the design with a brighter, more vibrant look; the 27-day test (starting 30 March 2022) across FatFace’s UK and US stores delivered a 5.01% uplift in conversion, 2,100 incremental orders and a 1597% ROI, prompting a full-funnel rollout and further expansion of message types with Taggstar.

FatFace

Shweta Desai

Digital Customer Experience Manager