Case Study: Robert Dyas achieves a 2.95% conversion uplift with Taggstar social proof messaging

Robert Dyas - Customer Case Study

Robert Dyas, the home and garden retailer, wanted to see whether extending Taggstar’s social proof messaging beyond its product details and basket pages would deliver similar gains on its product list pages. The aim was to improve conversion rates and customer engagement across more of the shopping journey using Taggstar’s social proof solution.

Taggstar ran a 100-day product list page test using three social proof message types, helping shoppers make quicker buying decisions by highlighting product popularity. The extension delivered a 2.95% conversion uplift and a 15.2x ROI, prompting Robert Dyas to renew with Taggstar for a further two years.

Robert Dyas

Simon Spencelayh

ECommerce Director