Case Study: Revolution Beauty achieves 3.59% conversion uplift with Taggstar social proof messaging

Revolution Beauty accelerates customer engagement with an increased online conversion rate uplift of 3.59% using Taggstar’s social proof messaging

Revolution Beauty, the trend-led beauty retailer, wanted to better surface trending products, highlight popular new releases, and reduce basket abandonment while driving more online sales. Taggstar’s social proof messaging was used to help showcase what items were hot, popular, and being reviewed by other customers across its websites.

Taggstar implemented a full-funnel social proof messaging solution in a 39-day evaluation, testing 11 message types such as trending, popularity, and audience views across UK, Europe, and selected ROW sites. The result was a 3.59% uplift in online conversion rate, leading Revolution Beauty to enter a 12-month partnership with Taggstar to continue optimizing the experience.

Revolution Beauty

Sally Minto

Sally Minto