Case Study: The Very Group boosts Black Friday awareness with Taggstar

Out-Of-Home innovation injecting real-time dynamic social proof messaging into Very.co.uk Black Friday 2018 campaign

The Very Group, the UK’s largest integrated retail and financial services provider, wanted to give its online-only Very.co.uk brand a physical shop window on the high street and in shopping centres during the run-up to Black Friday 2018. It worked with Taggstar, using real-time social proof product messaging as part of a location-based digital out-of-home campaign.

Taggstar helped power dynamic ads that showed location-specific offers, hourly deals, and live product signals such as stock availability and popularity, including messages like “Going fast: 17 sold in the last hour.” The campaign delivered a 6% increase in spontaneous awareness, a 25% rise in purchase consideration, and strong message recall, with 70% remembering the stock availability message, while contributing to Very’s strong Christmas 2018 trading performance.

The Very Group

Sylvia Woon

Chief Marketing Officer