Case Study: Charles Tyrwhitt achieves 1.8% conversion uplift with Taggstar

Menswear retailer Charles Tyrwhitt embraces social proof messaging gaining a 1.8% conversion rate uplift

Charles Tyrwhitt, the menswear retailer founded in 1986, wanted to improve the customer experience and convert more browsing shoppers into buyers while staying true to its premium brand positioning. To address this, it worked with Taggstar on social proof messaging across its international ecommerce sites.

Taggstar ran a two-month evaluation using 11 real-time social proof message types, including popularity and trending cues, across five markets. The trial delivered a 1.8% conversion rate uplift, 2,204 incremental orders, and an additional £360,413 in revenue, generating a 501% ROI, and Charles Tyrwhitt then signed a 12-month contract to continue testing more messaging types and machine learning algorithms.

Charles Tyrwhitt

Alex Buckingham

Head of Digital Experience