Case Study: Life Style Sports achieves 218% ROI uplift with Taggstar

Life Style Sports to roll out real-time social proof messaging after POC delivered a 218% ROI and a 2.78% conversion rate uplift

Life Style Sports, Ireland’s largest sports retailer, wanted to improve its digital customer experience, deepen engagement, and see whether real-time social proof messaging could lift conversion rates, average order value, and reduce basket abandonment. It partnered with Taggstar to test social proof across its eCommerce journey.

Taggstar implemented eight social proof messaging types across product list pages, product detail pages, and the basket page, including popularity messages without visible sales counts. The two-month proof of concept delivered a 2.78% conversion rate uplift, 840 additional orders, €46K in additional revenue, and a 218% ROI, leading Life Style Sports to commit to a 12-month roadmap with Taggstar.

Life Style Sports