Case Study: Joules achieves 6% revenue and conversion uplift with Taggstar social proof

Joules - Customer Case Study

Joules, the UK lifestyle brand, wanted to create a more consistent online customer experience across its international websites and improve ecommerce performance. The eCommerce team tested Taggstar’s social proof solution to see whether it could help increase sales and revenue on key product and basket pages.

Taggstar worked with Joules to launch customised social proof messages showing product popularity, trending activity, and add-to-basket prompts, integrated through Joules’ Adobe tag manager. The A/B test delivered clear results within 30 days, including a 6% uplift in conversion rate, higher revenue, reduced cart abandonment, increased add-to-cart rate, and growth in average order value.

Joules

Ralph Percival

E-commerce Director