Case Study: New Look achieves a 1.58% conversion uplift with Taggstar social proof messaging

How adapting social proof messaging to include seasonal designs drove a further 1.27% conversion rate uplift and £10k in additional sales in only a week for New Look

New Look, the international fashion retailer, wanted to improve the customer journey and reduce cart abandonment by testing whether social proof messaging would work beyond its product listing and product detail pages. Working with Taggstar, it explored how social proof could support shoppers at the cart stage and deliver a stronger, more consistent digital experience.

Taggstar ran a nine-day optimization test comparing social proof on the PLP and PDP versus adding it to the cart page, using message types such as “Purchased X minutes ago” and “Selling Fast! X sold recently.” The test delivered 1,030 incremental orders, a 1.58% conversion rate uplift, £23,000 in additional revenue, and a 182% ROI, after which New Look rolled the cart-page messaging out to all visitors.

New Look

Rachel Troke

Senior Product Manager