Case Study: Hotel Chocolat achieves 4.4% conversion uplift with Taggstar Social Proof

Hotel Chocolat achieved a 4.4% online conversion rate uplift in just 20 days

Hotel Chocolat, the premium British chocolatier and multi-channel retailer, needed to quickly drive more online sales when lockdowns forced its stores to close and removed the sensory in-store experience that helped convert customers. To support its digital transformation, it turned to Taggstar and its social proof messaging solution.

Taggstar implemented social proof across Hotel Chocolat’s product listing pages, product display pages, and basket pages in a 20-day full-funnel test. The result was a statistically significant 4.44% conversion rate uplift, with additional tests delivering a 2.88% uplift on PDPs and a 0.96% uplift on PLPs, helping Hotel Chocolat increase customer confidence and move more store-based shoppers online.

Hotel Chocolat

Martin Bell

Director of eCommerce