Case Study: Crew Clothing Company achieves 5.24% conversion uplift with Taggstar

Crew Clothing Company sees a 5.24% uplift in conversion after launching social proof messaging

Crew Clothing Company, a British lifestyle brand for men, women and children, wanted to improve conversion rates and customer experience without compromising its brand tone. It turned to Taggstar’s social proof messaging, including the Social Proof solution and new ‘Bestseller’ messaging, to test whether on-site buying cues could help shoppers.

Taggstar implemented 10 different message types across the full funnel, and Crew Clothing Company saw a 5.24% uplift in conversion rate during the evaluation period. The campaign also delivered a 44.9X ROI over the year, and the success has led Crew Clothing Company and Taggstar to plan further messaging updates, including sustainable, personal navigation and review messaging.

Crew Clothing Company

Rebecca Leuw

Head of Digital Customer Experience