Case Study: In The Style achieves 5.3% conversion uplift with Taggstar

Conversion rate uplift of 5.3% using social proof messaging

In The Style, a fast-fashion retailer with a large and fast-changing online assortment, wanted to improve conversions and sales by giving shoppers more confidence and reducing choice overload. The eCommerce team looked for a way to guide indecisive customers through the buying journey and encourage them to complete purchases rather than drop off.

Taggstar provided real-time social proof messaging through its SaaS software, first on product detail pages and then on basket pages, showing up-to-the-second information about product popularity, sales and stock scarcity. The trial delivered a 5.3% conversion rate uplift in 24 days and more than £38,000 in incremental revenue, with Taggstar also reporting hundreds of extra orders and a higher average order value among customers who saw the messages.

In The Style

Finn Christo

Head of Ecommerce