Case Study: Victorian Plumbing achieves a 2.4% conversion uplift with Taggstar Social Proof

Conversion rate uplift of 2.4% using Taggstar Social proof provides online assistance and grows conversions

Victorian Plumbing, a major online bathroom retailer based in Merseyside, UK, wanted to improve conversion in a competitive market and make it easier for shoppers to choose products and complete purchases. The company began speaking with Taggstar in 2017 to explore how real-time social proof messaging could support customers during browsing and buying.

Taggstar implemented its SaaS social proof platform across Victorian Plumbing’s funnel, using targeted, real-time product trend messages via Google Tag Manager to boost engagement and confidence. In an initial 30-day trial, 2.4 million messages drove 411 extra orders, and over six months Victorian Plumbing recorded a 2.41% average conversion rate uplift and more than £159,000 in incremental revenue within the first 30 days.

Victorian Plumbing

Alan Gregory

SEO & SEM Executive