Case Study: AO achieves 38.2X ROI with Taggstar

AO - Customer Case Study

AO is a leading online electricals retailer operating in the UK and Germany that wanted to improve conversion rates and help customers "buy right first time" amid pandemic and cost-of-living pressures. AO engaged Taggstar to explore social proof messaging as a softer, information-led way to guide purchase decisions rather than hard sales messaging.

Taggstar ran a six-week full-funnel evaluation (starting February 2022) deploying 11 social proof message types across AO’s journey and delivered a 38.2X ROI, prompting AO to sign a 12-month contract. Taggstar’s solution improved customer experience and set the stage for further enhancements such as aggregated review messaging, machine learning tests, and expansion into other channels.

AO

Stephanie Nash

Ecommerce Performance Manager