Case Study: Aldi achieves 9.27% conversion uplift with Taggstar social proof messaging

9.27% conversion rate uplift on Wine & Specialbuys with social proof messaging

Aldi, the UK discount supermarket, wanted to make the most of the short sales window for its weekly Specialbuys and wine ranges, where inventory was limited and new products launched every Thursday and Sunday. It worked with Taggstar to improve online engagement and support conversions on its eCommerce product detail and basket pages using social proof messaging.

Taggstar implemented real-time social proof tools such as trending, add to basket, selling quickly, audience views, bestseller messages, and Bazaarvoice review ratings, integrated via Google Tag Manager and refined with Aldi’s team. The result was a 9.27% conversion rate uplift, and Taggstar’s messaging became an ongoing optimisation tool for Aldi’s site.

Aldi

James Kinnear

Ecommerce Retail Director