Case Study: Missguided achieves a 4.4% conversion uplift with Taggstar Social Proof Messaging

4.4% conversion rate uplift peak at Christmas 2017 plus increased revenue using social proof messaging to shows global product trends

Missguided, the international fast fashion retailer, needed a way to stand out in new markets, reduce customer indecision, and improve conversion rates while also tackling high return rates from sizing issues. To support these goals, Taggstar provided social proof messaging, helping the brand highlight popular and trending products across its sites.

Taggstar integrated its social proof software quickly via API and Google Tag Manager, going live across Missguided’s UK, USA, and Australian sites in time for Black Friday. The solution showed shoppers what others were buying and interested in, and later added richer trend and fit information; this delivered an uplift in conversion rate of up to 4.4% at peak periods during the pre-Christmas season, along with better confidence in sizing and fewer fit-related returns.

Missguided

John Allen

Chief Digital Officer