Case Study: NA-KD achieves 3.6% conversion rate uplift with Taggstar

3.6% conversion rate uplift using crowd powered product trends to drive online fashion success

NA-KD is a Swedish online fashion retailer that wanted to deliver a smoother shopping experience and improve conversion as it expanded internationally. The company looked to Taggstar’s social proof solution to help show real-time shopper activity and crowd-driven product trends across its product pages.

Taggstar implemented custom social proof messaging on NA-KD’s product detail pages, highlighting views, sales, trending items, and recent purchases through a simple Google Tag Manager integration. The first A/B test delivered a 3.6% conversion rate uplift and additional revenue, leading NA-KD to roll the solution out to 100% of site traffic and continue testing with Taggstar over time.

NA-KD

Jonathan Johansson

Growth Manager