Case Study: United Arab Emirates University boosts engagement and reach for its virtual graduation ceremony with Taggbox Social Walls

United Arab Emirates University boosts virtual graduation engagement with Taggbox and hundreds of social posts

United Arab Emirates University (UAEU) faced the challenge of boosting audience reach and engagement for its 40th annual graduation ceremony, which had to be held virtually due to the Covid-19 pandemic. The university needed a way to allow participants and viewers to interact and share their experiences during the live-streamed event. To address this, UAEU partnered with vendor Taggbox to utilize its Social Walls product.

Taggbox's solution involved creating and integrating two real-time social media feeds that aggregated posts from Instagram and Twitter using the ceremony's dedicated hashtags. One feed was displayed as a ticker alongside the live video stream, and the second was embedded as a widget on the event's website. This implementation by Taggbox successfully generated hundreds of user posts, significantly expanding the ceremony's reach and awareness. The result was a highly engaging and successful virtual event that fostered positive interaction and generated user-generated content for social promotion.

United Arab Emirates University