Case Study: Sunburn Music Festival boosts attendee engagement with Taggbox Social Wall

Sunburn Music Festival boosts social engagement 47.1% with Taggbox

Sunburn Music Festival, a major electronic dance music event in Asia, sought to boost attendee engagement and social media reach during its event. They partnered with Taggbox to implement a social media wall solution.

Taggbox provided a live hashtag feed that displayed user-generated content on a jumbotron screen. This solution, supported by real-time moderation, significantly increased social media activity. The results included 1.3 million in reach, 5.1 million impressions, and substantial increases in retweets (47.1%) and replies (42.5%).

Sunburn Music Festival